What is the difference between campaign and segment emails – Webmecanik

Webmecanik Automation allows you to organize your communications effectively. When creating a new email, the platform offers two distinct formats to meet your needs: campaign (automated) emails and segment (manual) emails. Here’s how to tell them apart so you can choose the format best suited to your strategy. 👇

🤖 Campaign emails

These emails are designed to be integrated into the core of your automation scenarios. Unlike standard emails, they cannot be sent “on the fly”; they are always triggered by a predefined action, behavior, or scenario.

Where are they used?

In the campaign builder (through the “Send an email” action).
In form actions (e.g., sending a white paper immediately after submission).
Through point triggers (e.g., an alert or message sent when a contact reaches a certain score).

Note: Because sending is based on your scenario or your contacts’ behavior, you do not have direct recipients to select when editing this type of email.

🎯 Segment emails

These emails are sent on demand by the user to a specific audience. This is the ideal format for one-time, broad communications, such as a monthly newsletter or an announcement about a new product feature.

Key features:

Audience selection: During editing, the “Contact segment” field becomes mandatory. This is where you determine which lists will receive your message.
Manual sending: Human action is required. You must click the send button to trigger delivery (although it is possible to automate the scheduling of this send in advance, as explained in the dedicated documentation).
Accurate queue: Before the email is sent, an “X pending” badge appears in your resource list. This number corresponds to the actual number of recipients who will receive the email, as the system automatically excludes unsubscribed or “bounced” contacts (deliverability errors).
Visual identification: In your email list, a segment email is easy to identify by the circular diagram icon displayed next to its name.

🧪 A/B Testing: Exclusive to segment emails

If you want to optimize your open and click-through rates by testing multiple subject lines or content variations, it is important to note that A/B testing is currently available only for segment emails. This feature is not yet offered for automated campaign emails.

📊 Tracking and statistics

Performance analysis remains very similar between the two types of sends. You will find the same key metrics (opens, clicks, unsubscribes, etc.). However, for a segment email, the reports go a little further: the charts display detailed statistics for each recipient segment. This makes it easy to compare how responsive your different audiences are to the same message.

🤖 Campaign emails

🎯 Segment emails

🧪 A/B Testing: Exclusive to segment emails

📊 Tracking and statistics

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