Giving your contacts the option to view their email in a browser (mirror page) and manage their subscription is essential, both for reading convenience and legal compliance (GDPR). In Webmecanik Automation, these features rely on ready-to-use dynamic variables (tokens).
🔍 Understanding the different types of tokens
You have two options for integrating these actions into your email templates (whether you use the visual builder or code mode):
| Objective | Combined token (Text + Generated link) | Raw URL token (Link only) |
| Mirror page (browser) | {webview_text} | {webview_url} |
| Unsubscribe link | {unsubscribe_text} | {unsubscribe_url} |
⚙️ Method 1: Use automatic tokens (_text)
The
{webview_text} and {unsubscribe_text} tags automatically generate a complete sentence containing the clickable hyperlink.To customize the text generated by default in your instance:
- Click the gear icon in the top right, then select Configuration.
- In the left panel, go to Email settings.
-
Adjust your content in the dedicated sections:
- Message settings: allows you to modify the default label for the
{webview_text}token. - Unsubscribe settings: allows you to modify the text of the
{unsubscribe_text}token, as well as the messages displayed when confirming unsubscribing or resubscribing.
- Click Save and close.
✏️ Method 2: Fully customize your text and buttons (_url)
If you want to write your own call-to-action text or insert the link on a button:
- Enter your text in a text block (e.g., “Click here to unsubscribe” or “View the web version”).
- Highlight the relevant words and click the Link icon in the block’s toolbar (or select your button).
-
Insert the token directly into the destination URL field:
{unsubscribe_url}for unsubscribing.{webview_url}for the mirror page.
- Save the change.
⚠️ Best practices and link verification
📌 Behavior in send tests: These tokens are not interpreted when sending a simple test email (sample email). To test the actual workflow and the resolution of these links, send an email to a test list or test contact through a segment or campaign.
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