Skip to main content

How do you customize the link tracking domain in your emails?

Support Team
  • Updated
When click tracking is enabled in Webmecanik Automation, the links in your emails are automatically rewritten to record engagement statistics (click-through rate, identification of contacts who clicked). By default, this redirection briefly passes through the technical routing domain before redirecting the contact to your web page.
 
Customizing this domain allows you to replace the generic link with your own subdomain (e.g., go.yourdomain.com), thereby strengthening the trust of your recipients and your deliverability.
 

🎯 Why set up a custom tracking domain?

  • Brand consistency: Your contacts see only your own domain name when they hover over or click the links in your message.
  • Improved deliverability: Spam filters favor emails whose sending domain matches the domain present in the tracked links.
  • Technical transparency: The intermediate routing domain no longer appears in the redirect URL.

🛠️ Step 1: Add the CNAME record to your DNS zone

To redirect tracking traffic to the routing servers, you must add a DNS record of type CNAME with your hosting provider (OVH, Cloudflare, Gandi, etc.):
  1. Log in to your domain name provider's administration console.
  2. Go to the DNS Zone management for the domain used for your email sends.
  3. Click Add a record, then select the CNAME type.
  4. Enter the following settings:
    • Subdomain: Enter the prefix of your choice (e.g., go, link, or news).
    • TTL: Leave the default or automatic value.
    • Target / Destination: Enter r.mailjet.com. (make sure to include the final period if your registrar, such as OVH, requires it).
  5. Save the record. The generated result should match the format: go IN CNAME r.mailjet.com..

📩 Step 2: Confirm activation with Support

Once the DNS record has been created, it must be linked to your Webmecanik Automation sending account:
  1. Wait a few moments to allow DNS propagation (generally effective within 1 to 4 hours, but it can take up to 24 hours).
  2. Contact Webmecanik Support and provide:
    • The full URL of your configured subdomain (e.g., go.yourdomain.com).
    • The name of your Webmecanik Automation instance.
  3. The technical team will activate custom rewriting on your account and confirm that it has been put into production.

     

💡 Good to know

⚠️ Watch out for the final period: Depending on your DNS manager, the target must be entered as r.mailjet.com. (with the period) to prevent your registrar from appending your own domain to the end of the address.
📌 Link scope: This configuration automatically applies to all links inserted in your marketing and transactional emails whenever click tracking is enabled.

Related articles

Comments

0 comments

Please sign in to leave a comment.