How do you implement A/B testing on a landing page?

With Webmecanik Automation, you can perform A/B testing on your landing pages. Contacts can land on the parent page or its variants via the same URL.

How to create an A/B test of a landing page ?

• Create a landing page in your Automation instance.
• On the top right chevron, click on Add A/B test.

• Determine your title, your traffic volume and your winning criteria.

Note: the traffic volume is the percentage of users that will be sent to your variant.

• Don't forget to publish your variant to be able to use your new A/B test.

• Once you have set up your variant, all you have to do is Save and close, and the test can start! 🚀