How to Display a Pop-in via an Automation Campaign

When your contacts progress through a campaign scenario, you can visually interact with them in real-time by displaying a targeted pop-in directly on your website. Webmecanik Automation allows you to trigger this action completely automatically.

Prerequisite: Before you begin, you must have previously configured and published your pop-in in the dedicated section of your instance.

Here is the step-by-step guide to integrating this trigger into your workflow:

1. The Golden Rule: The "Visits a page" Decision

• Please note: The action to display a pop-in is not available by default in the generic campaign actions list. You will not find it if you look for it directly.

• To be able to use it, your scenario must first record a specific behavior on your website. Therefore, you must insert a "Visits a page" decision into your campaign builder first.

2. Configuring the Action in the Scenario

• Once the page visit decision is added, position yourself on its positive branch (the green / "Yes" path).

• Click the button to add an element: the "Show pop-in" action is now unlocked and visible.

• Select this action, then choose the corresponding pop-in from the drop-down list.

• Save your changes.

How does it work in practice?

As soon as a contact engaged in your campaign visits the webpage you defined, Automation validates the decision, follows the positive branch, and instantly triggers the appearance of the pop-in on the visitor's screen.

🚀 The major technical advantage: In this specific case, you absolutely do not need to copy and paste the specific pop-in script into your website's source code! The Automation campaign action takes care of dynamically injecting everything for you.