Customize your database by adding new fields for your contacts and companies in Webmecanik Automation. This allows you to collect, store, and use data specific to your business to refine your segmentation and campaigns.
⚙️ Accessing custom field creation
To create a new field, go to your instance settings:
- Click the gear icon in the top-right corner of your screen.
- From the drop-down menu, select Custom fields.
- The complete list of your existing contact and company fields is displayed. Click the New button in the top-right corner to access the creation interface.
📝 Configure a new field
The creation interface is divided into two sections. The central section allows you to define your field's identity and format.
Basic information
- Label: This is the public name you give your field. The alias (the system name used in the database) will be generated automatically if you leave it blank.
- Object: Specify whether this field is intended for Contact or Company records.
- Group: Choose the tab of the contact or company record where the field will appear (Core, Social, Personal, or Professional).
- Default value: Assign a value that will be applied by default when creating a new contact or company if no information is provided.
🗂️ Choose the data type
Select the format best suited for storing your values from the Data type drop-down menu:
- Boolean: Binary choice with two possible options (example: Yes / No).
- Text field: Standard free-form field (limited to a maximum of 191 characters).
- Search: Suggests values that already exist in the database as you enter them.
- Date: Standard YYYY-MM-DD format.
- Date/time: Full YYYY-MM-DD HH:MM:SS format.
- Email: Specifically for storing and validating an email address.
- Time zone: Drop-down list of the different time zones.
- Time: HH:MM:SS format.
- Country list: Native drop-down menu offering all countries.
- Drop-down list: Single-choice menu. You must define the possible values. Only one value can be stored.
- Multi-select list: Menu allowing you to check or select multiple values simultaneously.
- Number: Accepts only numeric characters.
- Region: Drop-down menu for defining states, departments, or regions.
- Phone: Optimized for entering and formatting phone numbers.
- URL: Designed to store valid web links.
🎛️ Configure options and display
In the right-hand column, several switches (Yes / No) allow you to control the behavior and visibility of your field throughout the software:
- Published: If set to Yes, the field will appear on records, in the mapping during imports, and can be used in your campaign conditions.
- Required: Makes completing this field essential in order to save the creation of a contact or company.
- Visible on forms: Makes the field available for insertion into your Webmecanik forms.
- Visible during quick add: Displays this field directly in the small quick contact creation window.
- Available for segments: Allows you to use this field as a filter criterion when building your dynamic segments.
- Publicly updatable: Must be enabled if you want to update this field's value by passing parameters in URLs and the tracking script.
- Is a unique identifier: ⚠️ Ensures that the entered value can exist only once in your entire database (by default, email is a non-editable unique identifier). Be extremely careful before enabling this setting on a new field, as it will affect the merging and updating of your contacts.
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