Scoring action can be set up on different ways (through campaigns, through actions on forms) but it can also be set up as general rules for the instance.
It means contacts could gain points without getting in campaigns or gaining points with a form action.
To set up scoring actions:
- Click on "Points".
- Then click on "Manage actions".
- Click on "New" to create a new rule.
- The set up window will open.
Give a name to the rule and choose how many points you would like to set up.
"When a contact..." field allow to choose on what action the rule will be executed.
Few actions are available:
- Emails openend,
- Emails sent,
- Form submissions,
- Assets downloaded,
- URL visited,
- Landing page visited.
WARNING : general scoring rules apply only once for contacts. For example, if there is a rule set up on a submission forms (any forms), contacts that will submit a second form won't gain points a second time.
Emails sent or emails openened
You can select a specific email or let it empty and the rule will apply for all emails.
You can select a specific form or let it empty and the rule will apply for all forms.
You can select a specific asset or let it empty and the rule will apply for all assets.
Add the URL you want to score. It is possible to use the * that allow to translate by "contains". For example : https://www.yoursite.com can be written *yoursite.com* (it means the url should contain this) or www.yoursite.com/products/* (it means the URL should contains this before).
It is also possible to define a number of visited pages before gaining points.
Landing page visited
It is the landing pages created with automation. If empty the rule will apply on all landing pages.