By connecting your Automation account with your Twitter account, you will be able to follow users mentioning you with "@" or mentioning specific hashtags.
- Go on the "Channel" section and click on "Social Monitoring".
- Click on "New" to start.
- Choose a name (eventually a description) and choose between the 2 monitoring methods.
With the "Twitter Mention" you will be able to identify Twitter users mentioning you with the "@". If you choose this method, you will have to fill this field below with your Twitter account.
With the "Twitter Hashtag" you will be able to identify Twitter users mentioning a specific hashtag that you have chosen in this field below.
After setting this, you will be able to send contacts directly in a segment.
For example, when sending contacts to a segment you could start a new campaign that send a tweet as soon as a contact mention you or mention an specific hashtag.